You're Not Alone, Says Stigma-Busting LifeStance Campaign, NYPD Offers Theft Prevention Tips To Kia, Hyundai Owners, Join Top Search and Performance Buyers in Charleston, Keep up-to-date with media, marketing and advertising news, Invitations to exclusive industry events and research. and our With every holiday for the last few years Reeses has taken it upon themselves to be bold with their advertisements. month. Comparing these commercials to old westerns is unfair to the westerns. REESE'S Milk Chocolate Snack Size Peanut Butter Cups, 13.75 oz, 25 count box. So we launched with a new tagline and mantra: "Not Sorry." An self-aware, acknowledgement that we're not sorry that we're about to make you want a Reese's. We're not sorry we know exactly what we're doing. Were not sorry were better than any other candy We doubled down on this new attitude, partnering with Will Arnett as our voice of the brand. Reeses is a maverick and an insurgent against cancellations and will not abide by your tactics to tear them down when all they want to do is add a second of joy to your life through two great tastes that taste great together. Hard to count them without taking a bite. How do you literally sell more Reese's when literally anyone with a mouth (that doesn't have a peanut allergy) already eats Reese's? and our "You better be sorry for eating that Reese's hombre." "Oh yea, well I'm not sorry punk.". If you're already a paid subscriber, please sign-in. Jargon The Website is not intended for readers under the age of 18. I know my way around a Reeses and their brand and I take them very seriously. Reeses is done pretending, they say if you dont like it you can leave and I find it to be quite refreshing. 2017 GMC Acadia TV Spot, 'The Next Generation of SUV Has Arrived' Song by The Who [T2], Bank of America Merill EdgeTV Spot, 'Born to Invest' Song by Billy Joel, Teenage Mutant Ninja Turtles: Out of the Shadows, Reese's Creamy and Crunchy Peanut Butter Cups TV Spot, 'People Have to Choose', This site uses cookies to provide you with a great user experience. Lets add a new bit of context into the world of Reeses a motivation for their current outlook and it begins with the peanut allergy. ______Watch more ads like this one: https://thinkmonsters.com/speakinghuman/media/videos/adwatch/Join us on social media:Facebook: https://www.facebook.com/SpeakingHumaInstagram: https://www.instagram.com/speakinghumTwitter: https://twitter.com/Speaking_HumanThe Speaking Human Podcast: https://itunes.apple.com/us/podcast/s Reeses chooses to leave it up to the public to be mindful of their surroundings and treat their fellow man, especially those afflicted with the allergy, with courtesy. 1 on best-Halloween-candy lists, a fact the brand appears to be successfully capitalizing on this year. By using our website you agree to the use of cookies as described in our. How do you literally sell more Reese's when literally anyone with a mouth (that doesn't have a peanut allergy) already eats Reese's? Can someone seriously give me an explanation. Privacy Policy. One of the first (if not the first) commercials for Reeces Cups was literally 2 people running into each other. Reese's tries out a couple different closeups on its Peanut Butter Cups and asks viewers whether it makes them want some. You can connect with Will Arnett on Facebook, Twitter, IMDB, and Wikipedia. Conversations around Reeses are also up this Halloween season, with 17% of consumers saying they had mentioned the brand in conversation over the past two weeks. one. significant numbers of consumers, putting the brand in a strong position as the critical Halloween holiday approaches, according to tracking data from YouGov Plan & Track. Were not sorry we know exactly what were doing. This commercial introduces the new Pieces Big Cup - a combination of the two candies. In the past 30 days, Reese's has had 11,502 airings and earned an airing rank of #35 with a spend ranking of #57 as compared to all other advertisers. This site uses cookies to provide you with a great user experience. It makes me so uncomfortable I can't even eat Reese's anymore without that ad playing in my head. You can connect with Reese's on Facebook, Twitter and YouTube. What is Reese's slogan? The campaign, which includes a sweepstakes, also appears on social media with posts themed around current events, like football. Well here's the place to air your grievances! Im sure innumerable. According to Dictionary.com it goes as far back as 2001. https://www.dictionary.com/e/slang/sorry-not-sorry/ [deleted] 2 yr. ago ET, ranked No. I check back every day to look for new content and it's usually good for at least half a chuckle.". Were not sorry were better than any other candy We doubled down on this new attitude, partnering with Will Arnett as our voice of the brand. this time last year, reports YouGov. Until one day Reeses said enough. The step-father of all peanuts, Reeses. The famous slogans, Two great tastes that taste great together and How do you eat a Reese's? Reese's Cups I 'Ridges' Commercial I #NotSorry Reeses 208K subscribers Subscribe 7.8K 1M views 4 years ago Look at all those ridges. Furthermore, this feels like a misguided attempt at ripping off Snickers Youre Not You When Youre Hungry, which sees people doing something out of character, they have a bite of a Snickers, thus regaining their aptitude. 2017 GMC Acadia TV Spot, 'The Next Generation . My MAGA cousin does this not sorry crap on Facebook all the time. Will is known for portraying self sabotaging and traumatized characters such as Gob in Arrested Development, Lego Batman in The Lego Batman Movie, and most of all Bojack Horseman. Thirty-seven percent of consumers said they would be open to purchasing Reeses during their next shopping trip, compared to 33% last year. Reese's has released several TV commercials over the past few months, with Halloween-themed spots debuting recently. We created a new campaign and gave the brand a voice: Not Sorry. The company recently ranked No. A landing page features videos and recipes. Were not sorry. surprising, given that Reeses has been aggressively running a new campaign since early June, notes YouGov CEO of data products Ted Marzilli, who points out that the current 29% ad awareness In the past 30 days, Reese's has had 11,502 airings and earned an airing rank of #35 with a spend ranking of #57 as compared to all other advertisers. . But then, the movie nears closer to its third act, more people have died, the suspect pool is draining, and Reeses remains. Creative Marketing Director Dylan Ostrow who presumably worked on the uprising campaign in 2018 claims the new attitude is a purposeful diversion from their demure legacy. EXCLUSIVE: Nora Hannons House Fires Back! The original incarnation of Reese's #NotSorrywas a response to the campaign Sorry, I Was Eating a Milky Way launched by competitor Mars in 2012. Literally just every ad for Reese's Not Sorry campign. because of a new product that combines the two iconic candies: a Hersheys milk chocolate bar with Reeses Pieces. I only remember Reeses adopting the Sorry Not Sorry campaign when Demi Lavato's song was big. Many people attribute the new soft or snowflake culture we live in to the peanut allergy. 1st and Long: A Review of the Movie Blonde, Elderly Mother Makes Grave Mistake When She Assumes TV-MA is Meant for Mothers, Blake Lively Torn Between Pride of Husband Owning a Wireless Network and Embarrassment of Having to Use Mint Mobile, HIV Prevention Drug PrEP Hires DaBaby as New Spokesman, Netflix Takes Hit Amidst Coronavirus Crisis. also represents a 10-points increase in awareness since June 1. No one was asking if they were sorry or what they werent sorry for, they just confessed. Reeses.. What does it do? This isnt So we launched with a new tagline and mantra: Not Sorry. An self-aware, acknowledgement that were not sorry that were about to make you want a Reeses. In this way, Is James Earl Jones the spokesman for Arby's? It hires Will Arnett and starts shouting at the television and tells everyone they arent sorry. A site without direction, cohesion, insight, frequent postings, and worst of all laughter, I mean these are jokes right? ), the company is fully embracing the. Seth Rogen is believed to be the voice behind the Hersey's chocolates commercial, but not Reese's controversial Peanut Butter Cupcake flavour advertisement, which was banned from television. Sign up to track 121 nationally aired TV ad campaigns for Reese's, a Super Bowl advertiser. Topics covered: Campaigns, platform developments, apps, gaming, trends, and much more. Once verified, the information you provide will be displayed on our site. Whether it be adding a new ingredient to the innards of their already perfect chocolate and peanut butter concoction, accentuating the brash tones in the voice of their new spokesperson Will Arnett, or their new slogan, not sorry. Adding pieces to the cup, genius. (229) Buy Now. I have been to Hershey Park a number of times, I have played and won the Reeses Xtreme Cup Challenge. Much the same way that fans will be forced to double up on Thin Peanut Butter Cups, Reeses is doubling down on the controversial new product. By rejecting non-essential cookies, Reddit may still use certain cookies to ensure the proper functionality of our platform. Optimize TV Ad Spend With Q1 2023 Insights. We're not sorry we're better than any other candy We doubled down on this new attitude, partnering with Will Arnett as our voice of the brand. We dont have to decide between Reeses Pieces or Reeses Peanut Butter Cups any more. The most popular slogan is There's no wrong way to eat a Reese's. The current slogan is Not Sorry. Competition for Reese's includes M&M's, Hershey's, Snickers, KitKat, Twix and the other brands in the Food & Beverage: Candy & Gum industry. Theres no warning telling you to eat Milky Ways responsibly. How do you make an ad so bad that it makes me NOT want to buy it???? You might remember one of the punchlines in their TV Spot was a tattoo artist inking No Regerts on a clients upper arm. How many emails, blog posts, angry letters, Tweets, carrier pigeons, instant messages, BBMs, have they sifted through, telling them how ashamed they should be for selling a candy that could kill a child with the smell alone. New comments cannot be posted and votes cannot be cast. No Wrong Way Just More Ways #NotSorry #ComingMarch2019 pic.twitter.com/ZGH6NKrV28, While fans across the internet balked at the attempted healthification of their junk food (like, who eats Reeses while monitoring their calories? In the past 30 days, commercials featuring Will Arnett have had 540,984 airings. Reeses is constantly adding treats to their classic cup, pieces, pretzels, cookies, caramel, its all over the place, is this a diversion? As noted, I am no stranger to the brand and I only want what is best for them, but I cannot sit idly by while they tarnish their good, smooth, creamy, simple, name with their harsh and forceful new direction. We know its really easy to make people want a Reeses you can basically show someone a cup and boom, theyll crave a peanut butter cup (this is fact). Subscribe to your choice of industry specific newsletters, save $100 on conferences, search member directories, comment on stories and more. Undoubtedly there were estranged individuals who took this idea too far and too literally and have done nothing but make their lifes mission to take down the father of all peanuts, well actually I guess that would be the Planters man. Of course, one was eating chocolate and the other was eating peanut butter. Reeses is the greatest candy on the planet. Hersheys has been working to enhance its digital strategies to better target younger demographics, including integrating ecommerce and in-store personalized experiences. Not Sorry, in the age of public apologies, are words we seldom hear. Halloween spending is expected to reach $9 billion this year, according to the National Retail Federation, representing the second-highest spend in the reports 14-year history. Celebrity fatigue was prevalent in a night overly reliant on famous faces doing goofy humor, while a handful of emotionally driven spots hit the mark. Password Version. Melissa Locker is a writer and world renowned fish telepathist. By using iSpot.tv, you accept our. Competition for Reese's includes M&M's, Hershey's, Snickers, KitKat, Twix and the other brands in the Food & Beverage: Candy & Gum industry. Beginning with the absence of peanuts on airplanes and peanut free lunch tables at schools, it did tug the loose thread of the notion if I cant have it nobody can. If Mr. Peanut has sounded familiar to you in Planters' recent commercials, there's a good reason for that: the ads are voiced by none other than actor Bill Hader, of SNL fame and Barry acclaim. Before posting or commenting, please check the rules in the sidebar. Submissions should come only from actors, their parent/legal guardian or casting agency. REESE'S Big Cup with REESE'S PUFFS Cereal Milk Chocolate Peanut Butter Cup, 1.2 oz. But I know Reeses, there has to be a good reason for them to deviate so acutely, so I did some digging and thinking.
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