always include his firm in their universal set. [psychographic, demographic] English (US) United States. These influences on her spending decisions are all ________ influences. Marketers are particularly interested in _____ behavior because it entails actual rather than potential customers. In _____ buying centers, all members of the team must reach a collective agreement that they can support a particular purchase. Negative attitudes are typically difficult for marketers to change because. 71. This is an example of which global entry strategy? He will look for information about the general economic environment, population size and growth rate, and. address the concerns of all members of the buying center with particular attention to those of the decision maker. consumers weigh performance risk against functional needs when assessing their attitudes. John thinks the east side has a lot of crime, poor schools, and would be a poor choice of location to own a home and raise a family. The greater the wealth of a country, generally, the better the opportunity a firm will have in that particular country. and more. Economicmeasures like GDP and GNI do not fully account for a country's economic healthbecause they only measure: There are approximately 1 billion people living in India. When she was looking for a new car, Francesca was considering both American and foreign made vehicles, but her father and boyfriend both encouraged her to buy American-made brands. They have financial resources, want to control business operations, and have had considerable success marketing to Hispanics in the United States. offers insights into information search methods. _____ pertain to the personal gratification consumers associate with the product or service. India prevents foreign investors from entering into joint ventures. Although the new computers will be more advanced in terms of their technology, the purchase itself will involve some of the same considerations as those used for previous purchases. In a(n) _____ buying center, there may be many participants, but one person makes the decision alone. Which of these trade agreements represents the highest level of integration among participating nations? Global population growth is equally dispersed among nations. His employees have learned that there isnt much point in making purchase recommendations for new equipment, because Bob is going to choose whatever he thinks is best regardless of their views. carefully demonstrate the software to his customer's staff.C. Once consumers have recognized a need, they begin to search for ways to satisfy that need. Situational factors sometimes override psychological and social factors in the consumer decision process. For, McDonald's, the Golden Arches reduce marketing costs, because people (including young children), Many home design businesses volunteer to provide their, latest products for tours-of-homes fundraisers because, they know their new products will benefit from, A product is __________ that can be offered through a, Sharon knew that her established customers liked her, product much better than her competitor's. C. avoids situational conflicts. The final step of the business-to-business buying process is a formal vendor analysis. efore going on his first business trip to China, Brad asked his Chinese American friend to advise him on customs and values common among the Chinese businesspeople he will likely encounter. 72. You can get your paper edited to read like this. What is the overinvolvement ratio for high study levels in . Globalization refers to the process by which goods, services, capital, people, and ideas. Brad is trying to avoid __________ business blunders. This is the most important, riskiest and most expensive decision she has ever made. alienated Beverly, the real decision maker. avoiding the use of the brand name in advertising and focusing on feature and benefits. Less-developed countries like Switzerland and Britain are experiencing rapid population growth. perceive it to be the better value for them. A description of the required features for the device. This will cause marketers to: demonstrate value in new ways, especially in justifying prices. D) owly. Marketers know this is an especially critical time as consumers deal with:A.criteria re-evaluationB. He offers them tastes of anything special he is cooking that day, and has a database with their birthdays, offering regulars a free meal on their birthday. Which of the following is NOT a major economic factor that the firm would consider? consumer vulnerability. Yes; history has shown that online reordering cant be trusted. The _____________ situation usually involves more members of a buying center and involves more time to complete than the other buying situations. financial risk.E. __________ factors, such as the purchase situation, often override or influence psychological and social issues influencing consumers purchase decisions. most governments have rules against targeting consumers. Henri will engage in a(n) __________ process. Which of the following is not one of those changes? Tariffs, quotas, and currency exchange policies affect global. Paula is concerned with __________. Darrell knows satisfied customers will create word of mouth referrals for him. reduce the number of products and services open to purchase on internet portal sites. Firms prefer to manufacture in a country that has _____ because it signals a greater opportunity to export products to more markets. There are five types of risks associated with purchase decisions. This is an example of ______________. I got another big order, and they just keep on coming." a consumers performance risk is minimized. situational. The United States wants to limit the amount of a product that can be imported into the country for a period of time by setting a maximum import quantity. Although she has looked at several brands, she refuses to buy a computer that weighs more than five pounds. offended the nondecision makers by assuming they had more power than they did. Jordana is trying to reduce her customers __________ risk. where consumers decide to make their purchases. In order to do so, the United States should institute, The measure of how much one currency is worth in relation to another is referred to as, All of the following are major existing trade agreements EXCEPT. Work with our consultant to learn what to alter. require business sellers to be consistent in their marketing mixes. Marketers frequently design customer relationship management programs to, 67. When Catherine was considering different brands of jeans to buy, she limited the choices to threeshe would actually consider purchasing. Global businesses often find it particularly difficult to understand the __________ of a countrys culture. Jorge decides on a strategy of setting low expectations for his performance in the debate, telling reporters "Don't mis-underestimate me." Yes; the sales rep might learn about a new opportunity in the need recognition stage. China has imported fewer goods from the U.S. each year for the past decade. a consumer recognizes an unsatisfied need. Marketers are particularly interested in postpurchase behavior because it. 76. B) image change the way process by which consumers make decisions. simplifying the supply chain needed to make goods and services available. Which of the influences on the consumer buying process does this represent? When entering a foreign market, the least risky strategy is. In B2B buying systems decisions are often made. Franchising limits profit potential, since profits will have to be split with the franchisee. When developing her marketing strategy, Kimberly will probably assume that this represents a __________ situation for Caribou Coffee, and she will want to find out why Caribou is considering alternatives. provide a hotline to immediately address customer feedback. offers insights into ritual consumption.C. He also bought a trailer for his lawn maintenance business. In both new buy and straight rebuy situations, all members of a buying center will be intensely involved in the purchasing decision. to maximize postpurchase cognitive dissonance. Belgium, Romania, Ireland and the Czech Republic. _____ involves the buyer considering their own personal knowledge about a product based on past experience. This is considered an external search for information. T/F A hotel is made up of several businesses, also known as revenue or cost centers. Russia lags behind most European countries in use of the Internet. Marketers are particularly interested in postpurchase behavior because it: A. involves both compensatory and noncompensatory consumers. entails actual rather than potential customers. using the Internet to find what other consumers feel about a specific product or service. Frank acts as the __________ in the business department buying center. Anita is conducting a country market assessment, and is focusing on four key elements: distribution channels, transportation systems, communication systems, and commerce. These three brands make up her _____ set. A firms _____ reflects the set of values, traditions, and customs that guide its employees behavior. offers insights into information search methods. A reference group may have direct or indirect influence on your attitude toward a particular clothing store. In this situation, Walmart buyers are engaged in a(n) __________ situation. The Marketers are particularly interested in post-purchase behavior because it entails actual rather than potential customers.. Sometimes consumers have second thoughts after buying goods that might be expensive, infrequently purchased, not meet performance expectations or are associated with a high level of risk. positioning almost always fails when attempted in a foreign country. The Wall Street Journal provides a set of guidelines each year for purchasing a laptop computer. A buying center that makes its decisions by majority vote is a(n) __________ buying center. Jorge is running against a sharp, experienced politician, someone who is known for their debating skills and cunning wit. global consumer markets are almost totally homogeneous, making segmentation difficult. Which of the following best describes a situation where your new car stalls in the middle of a busy intersection? The B2B buying process tends to be more formal than B2C buying. postpurchase harmony.D. Which component of Alexs attitude toward autism research does this represent? provide a satisfaction guarantee policy.D. He has no experience as a pilot or airplane mechanic. customer dissatisfaction.C. You can specify conditions of storing and accessing cookies in your browser, Marketers are particularly interested in post purchase behaviour, Marketers are particularly interested in __________ behavior because it entails actual rather than potential customers. Reginald hopes that this attention to his "regulars" will encourage them to. Entering into a global franchise agreement exposes a company to higher risk than if the company had entered into direct investment in the country. is working on the first marketing plan the firm has ever used. Joanna lives according to her own rules, unconcerned about designer labels, brand names, and luxury items. 10+ million students use Quizplus to study and prepare for their homework, quizzes and exams through 20m+ questions in 300k quizzes. "Black Friday," as the day after Thanksgiving has come to be known in the U.S., is a day marked by many special deals in most retail stores, including deep-discounted products available in limited quantities, called "doorbusters," and designed to get shoppers into the store. Russian consumer markets are saturated, offering few opportunities for goods from U.S. companies to sell well. Autocratic buying centers are characterized by. Derek bought a pickup truck to transport his equipment to fishing tournaments that he's going to attend. $20 Study with Quizlet and memorize flashcards containing terms like Marketers are particularly interested in postpurchase behavior because it., The consumer decision process model represents, The greater the discrepancy between a consumer's __________, the greater the consumer's need recognition will be. competitive post-purchase leverageD. Customers are more likely to talk about service that exceeded their expectation than about service that did not meet their expectation. Which of the following global entry strategies is being used if a company collaborates with a competitor on a globally based opportunity for mutual benefit, but the competitors do not invest in each other? BMW, the German company that manufactures automobiles, motorcycles, and other products, owns and operates a manufacturing plant in Spartanburg, South Carolina in the United States. When they occasionally see those clothes hanging in the back of their closet, these teenagers probably feel: ScholarOn, 10685-B Hazelhurst Dr. # 25977, Houston, TX 77043,USA. Frazier will likely engage in limited problem solving. Jaden probably has a misguided sense of his. by building brand awareness among potential customers. Ralph, an accident and injury attorney, knows he wants satisfied customers but does not want to create unrealistic expectations. Which of the following is an example of a reseller? C. $27 customer loyalty (or disloyalty) answer What are the three possible positive post purchase outcomes? Compared to the B2C process, the information search and alternative evaluation steps in the B2B process are. Which of the various factors affecting the consumer decision process are humorous ads like the Bud Light ads most likely to be attempting to influence? I got another big order, and they just keep on coming." B. offers insights into ritual consumption. The buying process begins with a comparison of available alternatives. Marketers often use principles and theories from sociology and psychology to better understand consumers actions and. attempt to facilitate the collective agreement of all members of the buying center. promote products more frequently in traditional media. Which country has a large literate population which has helped it move up to become the world's seventh largest economy? D) owly. economic. Basket Weavers, Inc ships their prized bread basket to two countries (countries A and B) where the exchange rates are in equalibrium. Exporting refers to a situation where a company maintains ownership of its plants, operational facilities, and offices in a foreign country in which it sells its products. provide a satisfaction guarantee or return policy.D. psychologically soothing, purchased impulsively, and part of a consumers evoked set. Caroline had to adjust to __________ differences. Specifications for connecting the device to the car. A. D. entails actual rather than potential customers. Most Indian citizens shop in large retail outlets. After need recognition, a business develops __________ that suppliers might use to develop their proposals. Where Caroline grew up, everyone knew everyone else, no one locked the doors on their house, and a persons word could be trusted. extend problem solving beyond ritual consumption. _____ is an entry point that is commonly used to find specific sites. The shift of population from rural to urban areas in countries such as India helps global marketers by. Which of the following is NOT one of the roles typically played by one of the members of a buying center? Nathan was shopping for a new pair of athletic shoes. B2B partners often connect to each other on the Internet through special __________ designed to facilitate information exchanges and transactions. Jordana is buying a laptop computer to take on trips. Although they do not directly invest in one another, independent firms entering into collaborative partnerships to expand globally are called. have conducted a thorough internal search for information. prefer to avoid doing extended problem solving. Jorge is running against a sharp, experienced politician, someone who is known for their debating skills and cunning wit. perceived benefits versus perceived costs of search. Which of the following corresponds most closely to this aspect of the decision process? Robertico has a(n) __________ buying center culture. The greater the difference between a consumers unsatisfied need and the desired state, the greater the need recognition will be. how consumers decide to make their purchases. Let us have a look at your work and suggest how to improve it! Complaint behavior is of interest as an important form of market feedback to organizations 258 Journal of Marketing . E) all of these. entrees, and desserts not listed on their standard menu. T/F A hotel is made up of several businesses, also known as revenue or cost centers. If Suzy purchases the basket in country A and her friend purchases in country B for the same price this is an example of which of the following metrics? Joanna is at what level in Maslows Hierarchy of Needs? Most "big box" retailers regularly move products from one aisle to another. Classes start in a few days, and he needs to decide right away how and where to purchase his books. James is probably concerned with __________ risk. involves actual rather than potential customers. Gerald will likely use a(n) __________ strategy. Marketers are particularly interested in postpurchase behavior because it, A. involves both compensatory and noncompensatory, B. offers insights into information search. C. avoids social, situational conflicts. Marketers are particularly interested in postpurchase, Upscale men's and women's clothing stores, like, Nordstrom, Neiman Marcus, or Saks Fifth Avenue, are. Ethan considered three important attributes when deciding where he would do his banking: the convenience of the location, hours of operation, and interest rates for CDs. Setting unrealistically high consumer expectation often leads to: Ralph, an accident and injury attorney, knows he wants satisfied customers but does not want to create unrealistic expectations. The Russian population is poorly educated. Why are marketers particularly interested in postpurchase behavior? Because they do so much driving while visiting doctors offices and hospitals, pharmaceutical sales representatives are often given company cars to drive. Sometimes consumers have second thoughts after buying goods that are expensive, infrequently purchased, or associated with a high level of risk. Marketers particularly want their brands and products to be in consumers __________ sets. Mary will not consider purchasing an "American" car brand based on negative comments made by her parents; therefore, she has developed a negative attitude toward "American" brand cars. The internal search is characterized by. plus the net investment income earned from abroad. Question 8 Marketers are particularly interested in postpurchase behavior because itSelect one: d. involves actual rather than potential customers.9. Over time, marketers have turned to the work of behavioral scientists, philosophers, economists, social psychologists, and others to help them understand consumer behavior. Marketers are particularly interested in postpurchase behavior because it: A. involves both compensatory and noncompensatory consumers. True B. The student body president is the __________ in the buying center. Which global entry strategy has the highest degree of risk? The guidelines include recommendations for hard disk capacity, memory size, battery life, and several other attributes. Tariffs artificially lower prices and therefore lower demand. Which of the following is NOT one of the major trade agreements affecting global marketing? With companies on the Internet like Expedia, consumers are better informed about costs and benefits of purchasing options. Brands can be extremely valuable domestically, but challenging internationally. Brad is trying to avoid __________ business blunders. In doing so, Anita is evaluating which component of the market assessment? Verified questions. Elena is in the process of buying a new car. How can this blog help CA Technologies with B2B marketing? postpurchase dissonance.C. they must go through many different types of distribution channels. The features on their list are called __________. Consumers involved in habitual decision making engage in little conscious decision making. A __________ is a type of reseller, a business that buys from other businesses but does not significantly alter the form of the products it buys. increase financial risk.E. A. True B. This attention-getting device is designed to improve the site's, reductions or eliminations of trade barriers by governments, ecreasing concerns of distance and time with regard to moving products across countries, the standardization of laws across borders, assess her satisfaction with the car she purchased. 79. The buying center for USF Corporation is in the process of discussing price, quality, and delivery schedules with potential suppliers. stimulate impulse voting.D. Many of the best-known American retailers, like Starbucks and McDonalds, have expanded globally using, Cory is working on a global marketing assessment team looking out well into the future to help determine the most attractive market areas around the world. Marketers are particularly interested in postpurchase behavior because it. Personality Researchers found that a number of well-known brands tended to be strongly associated with one particular trait, such as Jeep with "ruggedness."
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